The training
Learn Jen’s three-part framework: Conflict, Resolution, and Takeaway. Give your introduction a clear beginning, a change, and a point.

HAVE A PODCAST, INTERVIEW, OR TALK COMING UP ON YOUR CALENDAR?
Turn your real-world experience into an unshakeable introduction you can deliver tomorrow. Even if you think your background is completely ordinary.
The 3-Beat Story Framework + Private Implementation Worksheets
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Instant digital access. One-time payment. Zero subscriptions. 14-day full refund guarantee.
VERIFIED $27 BUYER · LOCKED IN HER 60-SECOND STORY
“By the end, I had a clear 60-second story that explained how I went from being a stay-at-home mom of four who could not drive to building a business around the life I actually wanted. Thank you for teaching us how to share our stories without rambling.”
Kayla James · Business Owner & Founder, The Organized Mompreneur
You already have something to work with
A problem you solved. A decision that changed how you work. A moment that helped you understand the people you serve. Your story can start there.
You can be excellent at your work and still need help explaining it. Choosing what to share is a skill you can learn. You don’t have to share your most painful experience.
See the three steps in action
Here’s an example opening for a consultant who works with healthcare practices.
“I’m a consultant. I help healthcare practices improve their operations.”
Conflict · What wasn’t working
“While managing a busy practice, I watched our team stay late to finish paperwork, even on days when every appointment ended on time.
Resolution · What changed
We changed how work moved from the front desk to the clinical team, so fewer loose ends reached the end of the day.
Takeaway · Why it matters
That’s why I now help practice owners simplify the work behind the care.”
One experience. A change. A reason it matters to your work. Use Jen’s framework to shape your own version, then practice it aloud.
Get My Authority Story · $27 ➜A quick look inside
Press play when you’re ready. Sound is controlled in the player.
Your $27 includes
Learn Jen’s three-part framework: Conflict, Resolution, and Takeaway. Give your introduction a clear beginning, a change, and a point.
Work through your experiences and choose a moment that helps explain your perspective and your work.
Turn your raw worksheet notes into a tight, natural script ready to speak out loud. Includes an optional formatting prompt if you want AI to help organize your notes, while keeping your authentic voice 100% intact.
Self-paced · Access by email · One-time $27 payment
Put it to work
You know your work. But when someone asks about you, it can be hard to decide where to start, especially when you’re nervous. Prepare a short introduction you can rehearse ahead of time.
This training focuses on your short story. It is not a complete keynote-writing course.

Creator of the SEEN Method
Your guide
Jen Gottlieb has spent her career in front of people, from Broadway and television to stages around the world. She knows what it feels like to stand under the lights and be seen. Her Wall Street Journal and USA Today bestselling book, BE SEEN, helps people show up as themselves and build visibility that opens doors.
Along the way, she noticed something: brilliant, accomplished people often freeze when asked, “So, what do you do?” They aren’t missing a story. They were never taught how to tell it.
Jen built Your Authority Story to teach that skill. Through a guided video lesson and two worksheets, you’ll choose a moment from your life, find the meaning behind it, and shape it into a story you can say out loud with confidence. For an introduction, a podcast, a stage, or a conversation, you’ll have a starting point ready.
Jen isn’t here to turn you into someone louder. She’s here to help you recognize the moments you’ve been skipping over and tell them in a way that makes people lean in.
Get My Authority Story · $27 ➜Clarity. Confidence. Visibility.
LICENSED HEALTHCARE & CLINICAL EXPERT
Jen isn’t a gatekeeper. She opens the door, shows you what’s possible, and shines the light back on you. You already have everything you need inside of you.
OVERCOMING SELF-DOUBT & OVER-THINKING
I didn’t think what I had to say mattered to others. Working with Jen, I finally learned that I do have a message worth sharing, and how to do it.
CLAIMING DEEP INDUSTRY EXPERTISE
Working with Jen, I finally solidified what I’m here to speak about. I realized I have a huge depth of expertise in the dance industry. I can really speak to this.
CUTTING THROUGH THE NOISE
I came out of my shell and discovered what really matters and what I truly want. The most valuable lesson was learning to embrace the messy and share our stories, because visibility is our responsibility.
Time to try it
Try the training. If you haven’t shaped a usable 60-second story, request a refund within 14 days of purchase at [email protected].
Before you start
Start with the worksheets. Use the prompts to narrow your options to an experience that supports the way you want to introduce your work.
You do not need an extraordinary life or an extreme rock-bottom story to command authority.
Audiences do not connect with theatrical melodrama. They connect with relatable human friction. The 3-Beat Framework is specifically designed to pull authority out of everyday professional turning points: the client problem that frustrated you, the industry norm you decided to break, or the moment you realized how your work needed to change.
No.
Your Authority Story can be used in social content, interviews, pitches, sales conversations, websites, workshops, presentations, and speaking opportunities. You do not need to be a professional speaker to benefit from the Framework.
Yes.
Use it to prepare the 60-second story you share when introducing yourself or explaining your work. Your Authority Story helps you shape that story. It does not build an entire presentation.
Immediately.
You will leave with a concise version you can begin using in content, interviews, bios, pitches, presentations, and speaking opportunities.
The framework starts with your own experience: what happened, what changed, and why it matters. The included AI prompt can help organize a draft. Keep the specific details and words you would actually use, then read it aloud and revise anything that doesn’t sound like you.
Set aside about an hour for the lesson and worksheets. There’s no group pace to keep up with. Pause, return, and practice your draft aloud when you’re ready.
Access instructions arrive by email after purchase.
It is 100% complete. For $27, you get the entire 3-Beat Framework masterclass and both implementation worksheets. There are no mandatory add-ons, no hidden modules, and no software required. You will leave with a finished 60-second story ready to deliver tomorrow.
No. Your Authority Story is a one-time $27 purchase, with no recurring subscription. Optional upgrades are added only when you select them.
Your next introduction starts here
Choose what to share, leave out the extra detail, and practice a short story before your next podcast, interview, or introduction.
Get My Authority Story · $27 ➜One-time $27 payment · No subscription
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